SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘The Loyalty Leap’
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Should Your Brand Take A Stand? 3 Ways Advocacy Can Boost Sales
February 15th, 2017From gay marriage to immigration rights, some social and political issues are just too culturally significant for retailers to ignore. Starbucks made this evident with its recent commitment to hire 10,000 refugees. But before taking a stand, what should merchants consider?
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Hot Off the “Press”: The Loyalty Leap for B2B
July 9th, 2013After half a year of planning and writing, countless rewrites and many executive interviews, my second book, The Loyalty Leap […]
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One Year Later, The Loyalty Leap to Welcome B2B Sibling
May 14th, 2013Every morning, billions of people awake from their sleep, put their feet on the floor and ponder a similar thought: […]
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Secreting Loyalty Out of Customer Satisfaction
March 25th, 2013Customer satisfaction is the Trojan horse of loyalty. Companies must not mistake one for the other. If customer satisfaction is […]
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Dog-Eared and Engaging: What’s on My Bookshelf
February 11th, 2013Reading without reflecting is like eating without digesting – Edmund Burke, Irish statesman It’s funny, but becoming an author for […]
