• Target, Kohl’s Are Adapting To Special Needs, And Already They’re Behind

    August 17th, 2019

    Target now offers Halloween costumes for children with special needs, and Kohl’s has extended a clothing line for the same. What took so long? Retailers that ignore this vibrant market’s needs do so at their peril. Here is why, and what other brands, from Tommy Hilfiger to Zappos, are doing.

  • 4 Tips For Appealing To Tweens Boys: What Target And Others May Be Overlooking

    July 23rd, 2019

    Target’s newest private-label brand, designed for tween girls, shows that major retailers have found this Gen Z sub-segment lucrative enough for significant investments. But what about tween boys? Is there a missed retail opportunity here, and if so, what should retailers look for?

  • Working The Rainbow — 5 Retailers That LGBTQ Employees Support

    July 5th, 2019

    Virtually every retailer and brand, from Listerine to Nordstrom, has shown support for the LGBTQ community, often by selling new Pride-related products. But which retail brands does the LBGTQ community support? A survey by Glassdoor, released in June, includes five.

  • Walmart Is Streaming Shoppable Shows, And That Could Change Shopping

    May 17th, 2019

    Walmart is investing in original streaming entertainment that will include “shoppable” ads for viewers. The move, likely to be followed by other retailers and possibly content providers, means viewers don’t have to be thinking about shopping to make purchases. Three reasons why this makes sense.

  • Final Four Of Mass Retail: The Battle Of Walmart, Kroger, Amazon And Target

    April 9th, 2019

    Mass retailers have been courting customers with technology, delivery and selection, but what about pure enjoyment? This story analyzes the strengths and weaknesses of four leading mass merchants, and whether overall customer experience can carry them to the endgame.