SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘Shoppers’

  • 4 Ways The Sinking Of Toys R Us Will Transform Toys

    September 28th, 2018

    The contents of the average toy box will likely look different after holidays to come not only because of innovation and technology, but because of the retailers that will be selling them. This story looks at four ways the disappearance of Toys R Us will change what kids play with.

  • CVS Video Clinics Will Change Shopper Expectations: How Retail Could Follow Its Lead

    August 28th, 2018

    CVS Health is expanding further into healthcare by offering video-enabled MinuteClinic visits, broadening what shoppers should expect from the brand. How do retailers that stick to the business of just selling merchandise fit in? This story looks at adjacent services retailers can offer virtually.

  • J.Crew Rewards Is Tailored To Personalize — Is That Enough?

    August 28th, 2018

    With the launch of its credit card–free rewards program, troubled retailer J.Crew aims to use data to deliver more personalized promotions. But is personalization enough for a brand that’s struggling to retain loyal customers? This story looks at what J.Crew Rewards requires to save the brand.

  • Size Matters: 3 Things Luxury Retail Can Learn From Kmart

    October 6th, 2017

    Kmart has extended the sizes of all its apparel lines to satisfy the unmet needs of plus-size women. This commitment not only responds to a real demand among shoppers; it taps into a $20 billion market many higher-priced chains are missing.

  • Transparent Pricing: Shedding Light On The Real Value Of A Shirt, And Brand

    July 28th, 2017

    While specialty brands believe transparent pricing appeals to younger, socially conscious consumers, not all shoppers are convinced the end product is worth the sum of its parts. This story offers three ways brands show consumers they are getting what they pay for.