• Gen Z Is Ruling Back-To-School: 3 Lessons For Retailers

    August 9th, 2019

    Gen Z shoppers have greater influence on back-to-school spending than those before them — preteens alone are expected to more than double their spending from 10 years ago. That this group was born into digital commerce likely has something to do with this. Three points retailers should know.

  • Advice For Etsy Shoppers: 8 Distinct Products You Could Buy With Free Shipping

    July 24th, 2019

    Online boutique Etsy is encouraging merchant partners to offer free shipping on orders of at least $35. Retailers are likely watching closely, but what’s it mean for shoppers? Here are eight product categories they could potentially get free shipping.

  • 4 Tips For Appealing To Tweens Boys: What Target And Others May Be Overlooking

    July 23rd, 2019

    Target’s newest private-label brand, designed for tween girls, shows that major retailers have found this Gen Z sub-segment lucrative enough for significant investments. But what about tween boys? Is there a missed retail opportunity here, and if so, what should retailers look for?

  • Working The Rainbow — 5 Retailers That LGBTQ Employees Support

    July 5th, 2019

    Virtually every retailer and brand, from Listerine to Nordstrom, has shown support for the LGBTQ community, often by selling new Pride-related products. But which retail brands does the LBGTQ community support? A survey by Glassdoor, released in June, includes five.

  • Research: Half Of Shoppers Buy Perishables Online, And It’s Changing Customer Service

    June 20th, 2019

    A recent international survey of supermarkets and consumers reinforces that online grocery shopping is heading in just one direction, and this means food stores must change online and in-store services. A look at research results, and how they are playing out among leading grocery chains.