SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘retail loyalty’

  • Daredevil Retail: How DSW, Nordstrom And Office Depot Are Experimenting With Experience

    September 18th, 2018

    Experiential retail increasingly means swapping selling space for event space among major brands, including DSW, Nordstrom and Casper Mattress. Will video tunnels, style consultations and a “shoevator” be enough? What works, and what might not, in experiential retail.

  • A Hotel Is Taking The Pulse of Consumers, Literally. Can Retail Do The Same?

    September 5th, 2018

    The hotel chain AccorHotels is testing heart rates to better anticipate the destinations its loyalty members are most likely to love. Can retailers do the same? This story looks at the possibilities of achieving shopper loyalty through the heart and other biometrics.

  • CVS Video Clinics Will Change Shopper Expectations: How Retail Could Follow Its Lead

    August 28th, 2018

    CVS Health is expanding further into healthcare by offering video-enabled MinuteClinic visits, broadening what shoppers should expect from the brand. How do retailers that stick to the business of just selling merchandise fit in? This story looks at adjacent services retailers can offer virtually.

  • J.Crew Rewards Is Tailored To Personalize — Is That Enough?

    August 28th, 2018

    With the launch of its credit card–free rewards program, troubled retailer J.Crew aims to use data to deliver more personalized promotions. But is personalization enough for a brand that’s struggling to retain loyal customers? This story looks at what J.Crew Rewards requires to save the brand.

  • 5 Principles For Long-Term Loyalty In The Sharing Economy

    November 10th, 2017

    The sharing economy glaringly brings home the fact that shoppers no longer think product ownership is relevant — they value experience more. This shift alters what may be required to foster retail loyalty. Five basic principles will determine how retailers build it in a sharing economy.