SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘retail loyalty’

  • 4 Ways Macy’s Is Controlling Shipping Costs While Investing In Loyalty

    May 29th, 2019

    Retailers are investing more in their loyalty programs. But as Macy’s Inc. has made clear in its latest earnings call, how to invest is a hard call, especially when it comes to the free shipping its shoppers take for granted. How can retailers deliver while still maintaining relevance?

  • Owning The Future Of Retail Loyalty: How Amazon, Ralph Lauren Use Insights To Engage

    October 30th, 2018

    A surge in retail loyalty memberships, to nearly 2 billion, means shoppers expect more than mere points in return for their dedication and data. A new report details important changes for retailers offering rewards programs, and how some, including Amazon and Ralph Lauren, keep shoppers engaged.

  • Zulily On The Art Of Personalizing The Retail Mobile Experience

    October 9th, 2018

    Smartphones are expected to be used in more than one-third of U.S. retail sales in 2018, which makes for a very crowded and competitive channel. A top marketing executive at the online deals site Zulily shares his advice on how to better engage mobile shoppers.

  • Loyalty In Question: What To Learn From Nordstrom, Victoria’s Secret Rewards Changes

    October 5th, 2018

    Nordstrom, Victoria’s Secret and Abercrombie & Fitch are among retailers revamping all or part of their loyalty program initiatives. But are these changes the result of organic brand evolution or a Band-Aid effort to boost lagging sales? Three factors support evolution, and not sales.

  • 4 Ways The Sinking Of Toys R Us Will Transform Toys

    September 28th, 2018

    The contents of the average toy box will likely look different after holidays to come not only because of innovation and technology, but because of the retailers that will be selling them. This story looks at four ways the disappearance of Toys R Us will change what kids play with.