SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘retail loyalty’

  • Zulily On The Art Of Personalizing The Retail Mobile Experience

    October 9th, 2018

    Smartphones are expected to be used in more than one-third of U.S. retail sales in 2018, which makes for a very crowded and competitive channel. A top marketing executive at the online deals site Zulily shares his advice on how to better engage mobile shoppers.

  • 4 Ways The Sinking Of Toys R Us Will Transform Toys

    September 28th, 2018

    The contents of the average toy box will likely look different after holidays to come not only because of innovation and technology, but because of the retailers that will be selling them. This story looks at four ways the disappearance of Toys R Us will change what kids play with.

  • Daredevil Retail: How DSW, Nordstrom And Office Depot Are Experimenting With Experience

    September 18th, 2018

    Experiential retail increasingly means swapping selling space for event space among major brands, including DSW, Nordstrom and Casper Mattress. Will video tunnels, style consultations and a “shoevator” be enough? What works, and what might not, in experiential retail.

  • J.Crew Rewards Is Tailored To Personalize — Is That Enough?

    August 28th, 2018

    With the launch of its credit card–free rewards program, troubled retailer J.Crew aims to use data to deliver more personalized promotions. But is personalization enough for a brand that’s struggling to retain loyal customers? This story looks at what J.Crew Rewards requires to save the brand.

  • 5 Principles For Long-Term Loyalty In The Sharing Economy

    November 10th, 2017

    The sharing economy glaringly brings home the fact that shoppers no longer think product ownership is relevant — they value experience more. This shift alters what may be required to foster retail loyalty. Five basic principles will determine how retailers build it in a sharing economy.