SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘personalized technology’

  • The $6 Trillion CMO: 3 Ways To Put Personalization Into Hyper-Focus

    August 16th, 2017

    The demand for retail personalization, brought by technology, is forcing chief marketing officers to act as hybrid executives — part brand marketers and part systems integrators. But new research suggests technology is not enough, and that personalization takes a retail community.