SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘Online Shopping’

  • Sales, Shmales; Return Policies Could Define This Holiday Season

    December 12th, 2017

    More shoppers, especially online shoppers, are passing up brands that do not offer easy return policies, but many retailers have yet to transform the experience into a critical factor of sales. From Wal-Mart’s return app to “return bars,” here are some examples that may change retail.

  • Is The Search Taking The Joy Out Of Online Shopping?

    August 30th, 2017

    The online retail search function can make a shopper’s online experience, but in many cases it breaks it. This could result in substantial unrealized sales. The experts at Twiggle, a firm dedicated to simplifying the online search function, shares four common mistakes.

  • Whatever Happened To Showrooming? How Big Retail Is Taking Back The Shopping Trip

    August 23rd, 2017

    A few years ago, retail experts worried that showrooming would shut down the physical store. Instead, the practice of researching products in-store and then buying online may be making brick-and-mortar retail stronger — for five distinct reasons. Here, we learn from Walmart, Best Buy and Lowe’s.

  • Retail Social Communities: How OpenSky, Wanelo And Others Engage By The Crowd

    May 12th, 2017

    Like virtual cross-country block parties, more online-only retailers are developing models that rely on social shopping communities that enable visitors to follow recommendations and share style advice. We look at how some are doing it well, and why.

  • Digital’s Role In The Shopper Journey: 3 New Takeaways

    May 9th, 2017

    Understanding the shopper’s path to purchase has less to do with demographics than demonstrative behavior. Recent research that tracked four shoppers reveals a complex, and sometimes lengthy, shopper journey that’s defined more by where they are than who they are.