SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘Online Shopping’

  • Zulily On The Art Of Personalizing The Retail Mobile Experience

    October 9th, 2018

    Smartphones are expected to be used in more than one-third of U.S. retail sales in 2018, which makes for a very crowded and competitive channel. A top marketing executive at the online deals site Zulily shares his advice on how to better engage mobile shoppers.

  • Giving The Thumbs-Down To Fake Reviews, In 6 Ways

    September 15th, 2018

    Roughly 15% of product reviews are estimated to be fake, yet they remain one of the most sought-after tools for making purchase decisions. How do consumers know if the critiques they’re reading, good or bad, are genuine? One expert shares six telltale signs.

  • Sales, Shmales; Return Policies Could Define This Holiday Season

    December 12th, 2017

    More shoppers, especially online shoppers, are passing up brands that do not offer easy return policies, but many retailers have yet to transform the experience into a critical factor of sales. From Wal-Mart’s return app to “return bars,” here are some examples that may change retail.

  • Is The Search Taking The Joy Out Of Online Shopping?

    August 30th, 2017

    The online retail search function can make a shopper’s online experience, but in many cases it breaks it. This could result in substantial unrealized sales. The experts at Twiggle, a firm dedicated to simplifying the online search function, shares four common mistakes.

  • Whatever Happened To Showrooming? How Big Retail Is Taking Back The Shopping Trip

    August 23rd, 2017

    A few years ago, retail experts worried that showrooming would shut down the physical store. Instead, the practice of researching products in-store and then buying online may be making brick-and-mortar retail stronger — for five distinct reasons. Here, we learn from Walmart, Best Buy and Lowe’s.