SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘mobile device’

  • Digital’s Role In The Shopper Journey: 3 New Takeaways

    May 9th, 2017

    Understanding the shopper’s path to purchase has less to do with demographics than demonstrative behavior. Recent research that tracked four shoppers reveals a complex, and sometimes lengthy, shopper journey that’s defined more by where they are than who they are.