SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘loyalty programs’

  • CVS CarePass Provides 24/7 Perks: A Glimpse Into What $5 A Month Can Get

    August 9th, 2019

    CVS Pharmacy has launched a paid rewards program, CarePass, to offer special perks such as free pharmacy delivery to those committed to healthier living. It’s also a healthy competitive tool for CVS. George Coleman, senior vice president of merchandising at CVS Pharmacy, answers program questions.

  • A Hotel Is Taking The Pulse of Consumers, Literally. Can Retail Do The Same?

    September 5th, 2018

    The hotel chain AccorHotels is testing heart rates to better anticipate the destinations its loyalty members are most likely to love. Can retailers do the same? This story looks at the possibilities of achieving shopper loyalty through the heart and other biometrics.

  • 4 Ways The Demise Of Plenti Will Go On To Reward Shoppers

    May 23rd, 2018

    The shutdown of the Plenti rewards program may suggest the American market isn’t ready for coalition loyalty. But perhaps it’s just a matter of its application. In fact, U.S. shoppers may experience ongoing benefits from Plenti’s demise.

  • Giant Eagle’s Got New Rewards, But Does It Have Enough Meat To Satisfy Shoppers?

    October 23rd, 2017

    The supermarket chain’s new rewards program is evidence that winning loyalty requires being both omnichannel and omnivore — diverse in many ways. But that’s just the start of what consumers expect. Here’s a look at three basic elements to sating the shopper.

  • The Disruptors Are Coming: How Pampers, Kiip Are Redefining Loyalty  

    July 18th, 2017

    Here’s one more sign retailers are struggling to engage shoppers: Reward programs, while increasing in number, have 54% member inactivity, according to the 2017 COLLOQUY Loyalty Census. Here’s why shoppers are abandoning memberships, and what retailers can learn from a few disruptors.