SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘Loyalty Marketing’

  • 3 Ways Retailers Plan to Protect Customer Data in 2017

    October 3rd, 2016

    Requirements to install chip card technology in the U.S. has forced retailers to bone up on risk management in 2016, and they will continue to do so in 2017. According to research from the National Retail Federation and Forrester, retailers are looking to protect customer data in three other key ways.

  • Where Is The Uber Of Fashion?

    September 26th, 2016

    The shared economy is expected to reach $20 billion by 2020, yet retail’s contribution is evolving. A key challenge is mastering both on-demand service and inventory needs. I suspect the Uber of retail is out there, but it may require a role that the sharing economy has strived to eliminate.

  • When Change Is In Store: How Starbucks, Stouffer’s And Others Manage Transformation

    September 19th, 2016

    The old chestnut goes that the only constant is change, but in retail this is not true. The other constant is the risk of failure, and knowing how and when to make the correct change. A look at three major misstep areas.

  • The Hidden Value Of Thanks: 3 Ways Apple, Lululemon And Others Do It

    September 13th, 2016

    Recent research shows a third of consumers prefer that companies thank them in the form of points or miles – indicating the pervasiveness of loyalty programs. But retail interactions occur well outside purchase, and recognition extends beyond loyalty programs. How some retailers are thanking customers in fresh ways.

  • 5 Major Retail Fails From P&G, Macy’s, Walmart (And What They Teach Us)

    September 7th, 2016

    Some of the most attractive investments in retail have proven disastrous. Fortunately, retailers have learned to rebuild from past mistakes. Following are five major retail fails, some of which passed under the radar, and what to learn from them.