• Walmart, Lowe’s And Others Are Getting Real About Training: How Immersive Tech Works

    July 1st, 2019

    Several major retailers are immersing workers in real-life scenarios through virtual reality software and equipment. The training can cover a range of situations, from empathizing with frustrated shoppers to handling a robbery. But does it make a difference?

  • Retailers Are Redesigning For Experience, But What About Safety?

    February 7th, 2019

    Retailers are investing billions of dollars to heighten the in-store shopper experience, but shopper safety may be a more pressing issue. As natural disasters, flash mobs and mass shootings grow common, retailers, consultants and store planners are incorporating precaution. Five safety guidelines.

  • Robot Love: Can Retailers Build Emotional Loyalty With Data Machines?

    November 16th, 2017

    Robots are expected to improve the retail experience by managing out-of-stocks and other practical needs in the aisles of Walmart, Lowe’s and other major chains. They also can enhance a brand’s ability to engender emotional loyalty among shoppers.

  • 4 Ways B8ta Test At Lowe’s May Prove Who’s Smartest

    October 26th, 2017

    It’s been a year since Lowe’s and B8ta launched SmartSpot stores, where shoppers can test new smart-home products. In doing so, Lowe’s plugged expertise into the shopper experience and removed uncertainty, a key barrier to technology purchases. Here’s why it’s a smart bet.

  • Whatever Happened To Showrooming? How Big Retail Is Taking Back The Shopping Trip

    August 23rd, 2017

    A few years ago, retail experts worried that showrooming would shut down the physical store. Instead, the practice of researching products in-store and then buying online may be making brick-and-mortar retail stronger — for five distinct reasons. Here, we learn from Walmart, Best Buy and Lowe’s.