SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘kohls’

  • Target, Kohl’s Are Adapting To Special Needs, And Already They’re Behind

    August 17th, 2019

    Target now offers Halloween costumes for children with special needs, and Kohl’s has extended a clothing line for the same. What took so long? Retailers that ignore this vibrant market’s needs do so at their peril. Here is why, and what other brands, from Tommy Hilfiger to Zappos, are doing.

  • Kohl’s, Amazon And The Cycle Of Returns: 4 Ways To Manage A Monster

    May 10th, 2019

    Kohl’s agreement to accept Amazon returns at all of its stores presents obvious upsides for the brick-and-mortar chain, notably foot traffic. But it also helps relieve Amazon of an increasingly cumbersome, and expensive, issue. How online retail is trying to get its arms around returns.

  • Kohl’s Launches New Rewards Program, Combining 3 Elements: What Shoppers Can Expect

    May 29th, 2018

    Four years after launching its tender-neutral Yes2You Rewards program, Kohl’s is launching a new initiative that combines the three elements of its rewards — Yes2You, Kohl’s Charge and Kohl’s Cash — into one program. In this Q&A, Chief Marketing Officer Greg Revelle explains the change.

  • Experiential Rewards: How Kohl’s, Neiman Marcus And Marriott Set A New Bar

    May 5th, 2017

    Loyalty program benefits that focus on unique experiences, rather than points, are not new. But Kohl’s recent Yes2You Rewards experiences, including a fashion photo shoot, exemplify how competition to stand apart is reaching a new level. Kohl’s shares some of its strategy.