SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘home improvement’

  • Home Depot Is Rehabbing The Shopper Experience. Can Other Retailers DIY The Same?

    January 21st, 2019

    One surprise of the holiday season is that home-improvement product sales rose 9%. The chain Home Depot was likely a key contributor, due to its five-year strategy to create an integrated “one-store” experience. Here’s how its upgrades could elevate shopper expectations for other brands.

  • 4 Ways B8ta Test At Lowe’s May Prove Who’s Smartest

    October 26th, 2017

    It’s been a year since Lowe’s and B8ta launched SmartSpot stores, where shoppers can test new smart-home products. In doing so, Lowe’s plugged expertise into the shopper experience and removed uncertainty, a key barrier to technology purchases. Here’s why it’s a smart bet.