SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘Generation Z’

  • Gen Z Is Ruling Back-To-School: 3 Lessons For Retailers

    August 9th, 2019

    Gen Z shoppers have greater influence on back-to-school spending than those before them — preteens alone are expected to more than double their spending from 10 years ago. That this group was born into digital commerce likely has something to do with this. Three points retailers should know.

  • 7 Ways Gen Z Shoppers Are Different From All Others — And None Includes Technology

    June 22nd, 2018

    Members of Generation Z are frequently identified as the first digital natives. But there is more to this financially sensitive, ethnically diverse group than mobile devices and Instagram. Here are seven descriptors for the generation that do not include “digital.”