• 5 Analytics Tips For Retail, From Spotify, Delta, Capital One And Others

    June 6th, 2018

    With its new service called Interests, eBay is opening conversations with shoppers using an analytics model similar to that of Spotify — an approach worth noting. In fact, retailers can learn a lot about data optimization from other industries. Here are five examples.

  • Shop In The Machine: 3 Ways Retailers Can Maximize Virtual Assistants

    April 18th, 2017

    The breakthrough of virtual assistants such as Alexa and Google Assistant is raising service expectations among consumers, including in retail. How can retailers implement their own bot technology to improve customer relations?

  • Tiffany Ads Make Us Gaga For Valentine’s Day

    February 15th, 2017

    Some may think Tiffany & Co. chose an unlikely person and venue for its latest TV ad — Lady Gaga and the Super Bowl. But did it? The spot’s style, the event and the Tiffany on the Lady’s arm appeal to a market it might have been ignoring. Valentine’s Day sales could tell if the plan scores.