SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘data control’

  • The $756B Wake-Up Call: It’s Time To Give Shoppers Control Of Their Data

    December 15th, 2017

    More than 40% of shoppers switched brands in 2016 due to lack of personalization and trust, costing U.S. retailers more than $750 billion, research shows. Regaining that trust could be as straightforward as granting consumers greater control of their own data. But where to begin?