SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘colloquy’

  • Macy’s Revival Means Plenty Is In Store For Star Reward Members

    March 15th, 2018

    Macy’s recent financial turnaround is attributed to several factors, including the relaunch of its Star Rewards program. Changes to the program indicate Macy’s may be finding rewards memberships more lucrative than its credit card business. It’s about time.

  • The Disruptors Are Coming: How Pampers, Kiip Are Redefining Loyalty  

    July 18th, 2017

    Here’s one more sign retailers are struggling to engage shoppers: Reward programs, while increasing in number, have 54% member inactivity, according to the 2017 COLLOQUY Loyalty Census. Here’s why shoppers are abandoning memberships, and what retailers can learn from a few disruptors.

  • Amazon Rewards Shoppers With New Payment Option, But Is It Easy Enough?

    May 31st, 2017

    By offering its shoppers a cost-free way to pay for purchases — with third-party credit card rewards — may have struck upon an easy way to increase sales. The question is whether paying with American Express or Citi points is adding too much complexity — for all.