SEE ALL POSTS FROM BRYAN'S BLOG Posts Tagged ‘brand loyalty’

  • Gaining Shopper Trust Through Advisory Panels: The Nordstrom Way

    September 28th, 2017

    Influential retailers are turning to shoppers to provide direct feedback on products and services in return for sharing their opinions and special offers. Shopper panels also have a hidden bonus: They enable merchants to gather further data from their most influential customers.

  • The Disruptors Are Coming: How Pampers, Kiip Are Redefining Loyalty  

    July 18th, 2017

    Here’s one more sign retailers are struggling to engage shoppers: Reward programs, while increasing in number, have 54% member inactivity, according to the 2017 COLLOQUY Loyalty Census. Here’s why shoppers are abandoning memberships, and what retailers can learn from a few disruptors.