Bryan's Blog

  • 5 Ways A Walmart-Humana Partnership Could Change Everyone’s In-Store Experience

    April 17, 2018

    Reports that Walmart is considering an expanded partnership with the insurer Humana could transform healthcare from a service to a consumer product, forcing retailers to find relevant ways to merchandise it.

  • A Reward Program Without The Credit Card: What Target Could Learn From Macy’s, Nordstrom

    April 17, 2018

    Target is testing a credit card-free rewards program, Target Red, that enables its shoppers to earn rewards no matter how they pay. But a test doesn’t seem necessary. Here is what Target, and its shoppers, can expect based on what other major retailers have learned.

  • Lions Of Retail: 8 Surprising Brands Coming On Strong In 2018

    April 13, 2018

    The old proverb may describe March as going out like a lamb, but in many corners of the retail world, the lambs are turning into lions. Here’s a look at eight emerging or taken-for-granted brands roaring against the competition.

  • Maturing Gen Z Is Dumping The Mall; Here’s How To Catch Them

    April 3, 2018

    The oldest members of Gen Z, now college grads, are skipping shopping malls as credit card access and a need for convenience eclipse their desire for fun and experience. This has happened before. Here’s how malls can remain important to the latest class of shoppers. (Hint: Drop the word “mall.”)

  • 3 Reasons West Elm’s Selfless Marketing Is Worth Watching

    March 29, 2018

    Home furnishings chain West Elm is betting one of the most effective ways to keep shoppers coming through its doors is by sending them outside its four walls — to other businesses. Here’s how its share-the-wealth strategy may be perfectly timed for an altruistic consumer.

  • Walmart Is Going Upscale, But It Doesn’t Mean What You Think

    March 27, 2018

    With new private labels, high-end partnerships and expanded furnishings, Walmart appears to be building a retail tour de force to compete against Amazon and others. But Walmart has struggled with efforts to win higher-end shoppers while keeping its core before. Here’s why it may work now.