Bryan's Blog

  • 5 Analytics Tips For Retail, From Spotify, Delta, Capital One And Others

    June 6, 2018

    With its new service called Interests, eBay is opening conversations with shoppers using an analytics model similar to that of Spotify — an approach worth noting. In fact, retailers can learn a lot about data optimization from other industries. Here are five examples.

  • Amusing The Shopper: 5 Ways To Make Shopping Fun Again

    May 31, 2018

    Despite efforts to appeal to customers through artificial intelligence, virtual reality and shopping apps, retailers are not injecting enough fun into the shopping trip, new research shows. In fact, consumers said they are more likely to have fun at work. Here’s five ways to make retail fun again.

  • Kohl’s Launches New Rewards Program, Combining 3 Elements: What Shoppers Can Expect

    May 29, 2018

    Four years after launching its tender-neutral Yes2You Rewards program, Kohl’s is launching a new initiative that combines the three elements of its rewards — Yes2You, Kohl’s Charge and Kohl’s Cash — into one program. In this Q&A, Chief Marketing Officer Greg Revelle explains the change.

  • Royal Shifts In Weddings: 4 Trends Behind Banana Republic’s Breakup With Bridal Wear

    May 25, 2018

    Banana Republic’s decision to shutter its 7-year-old Weddington Way bridesmaid dress shops appears to reflect a deeper shift in how consumers approach the Big Day — or not. In light of the approaching royal wedding, this story examines four cultural shifts causing more women to say “no” to the dress.

  • 4 Ways The Demise Of Plenti Will Go On To Reward Shoppers

    May 23, 2018

    The shutdown of the Plenti rewards program may suggest the American market isn’t ready for coalition loyalty. But perhaps it’s just a matter of its application. In fact, U.S. shoppers may experience ongoing benefits from Plenti’s demise.

  • The 6 Factors That Set Bon-Ton On A Different Path From Macy’s

    May 7, 2018

    Many factors led to the fall of Bon-Ton Stores, but the turning point may have been in 2005, when it bought Saks’ Northern Department Store Group. But Bon-Ton wasn’t the only retailer making risky moves in 2005: Macy’s bought May Department Stores, doubling its size. Here’s how their paths diverged.