April 8: Loyalty Links & Likes

Screen shot 2012-06-20 at 9.38.29 AM 5 Tips for Spring Cleaning Your Loyalty Program – Epsilon
Most of us clean our houses every spring, and the same should apply to our loyalty programs. Rather than think of it as a chore, marketers should consider opportunities to brighten up their programs, get rid of what is not needed, and determine what might be an improvement. Epsilon Senior Vice President Mary Ann Charlton offers five tips for a fresh (and profitable) start to your program this year.

Made to (Pre) Order: How Taco Bell, McDonald’s May Take Loyalty to Go – Colloquy
The quick-serve industry has been slow to embrace loyalty programs due to many industry difficulties such as the hustle-and-bustle of the restaurants themselves and transactions primarily in cash. That could change as Taco Bell and McDonald’s are both experimenting with programs and apps. COLLOQUY reports on what these restaurants need to serve up to be successful with their loyalty programs.

Loyalty Members Hate these Five Things – CNBC
North Americans belong to more loyalty programs than ever, but are active in only a fraction of them. The loyalty landscape is constantly evolving, and a misstep can lead a rewards card down the dark path to the back of a customer’s wallet. Here are five tips to avoid this fate.

For Big Data, It Was The Best of Times, It Was The Worst of Times – Forbes
With big data comes big responsibility – and a whole lot of opinions. While big data can be extraordinarily useful, it is not a silver bullet when it comes to predicting consumer behavior. Forbes contributor Howard Baldwin examines both sides of the issue.

Square Brings Accountability to Email Marketing – TechCrunch
With Apple Pay gaining traction and Samsung in talks to develop its mobile payment platform this summer, Square is feeling the heat. To distinguish itself from rivals, it’s taking on the competitive email marketing space with Square Marketing, a service that provides easy insights that retailers can use in custom campaigns. But will the latest tactics resonate with new users?

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