February 25: Loyalty Links & Likes

Loyalty Links & Likes9 Stats That Prove the Value of Loyalty – The Business Journals

The emergence of tools and technologies that enable companies to collect and analyze data means any business of any size can benefit from a loyalty program. Nine stats in this article prove the overall value of loyalty programs and can help prove their worth to business leaders who might still be skeptical.

Personalization: Engaging With Your Customers and Creating Long-Term Loyalty – Business 2 Community

The digital age has ushered in the use of technology-driven user engagement initiatives. What does this look like and how does Big Data play a key role in making web interactions a personal, tailored experience for each customer?

Old Dogs, New Tricks: Loyalty Visits the Veterinarian – COLLOQUY

A recent study that revealed the dire business environments of veterinary operations served as a big wake up call to the pet healthcare industry. With this in mind, many practices have adopted loyalty strategies and programs to make visits to the vet a special experience for pets and their owners.

What People Really Want From Mobile Wallets – Fortune

Tech giants like Apple and Google are investing heavily in mobile wallet technologies and services. To make sure they get it right, they need to emulate the tactics of companies like Starbucks, which sees the value in adding a consumer engagement aspect to its mobile payment services.

8 Ways to Create a Successful Multichannel Customer Experience – CIO

Today’s customers want the emotional and physical experience of trying out products in-store, but also the convenience of shopping online. What steps can brands and retailers make to cover both these needs and create a seamless experience? Experts in retail, ecommerce and customer experience share their thoughts.

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