January 28: Loyalty Links & Likes

Screen shot 2012-06-20 at 9.38.29 AMThe Next Step for the Mobile Wallet? Loyalty Programs – Wall Street Journal

The biggest challenge mobile payments have faced since their inception is achieving widespread adoption. With the launch of Apple Pay, ubiquity is becoming reality, so what’s next? Industry experts believe the next natural step for this platform is to incorporate loyalty programs.

Gamifying Your Loyalty Program – Hospitality Net

One of the hot trends in customer loyalty in 2015 is to increase customer engagement through experiences.  The addition of game mechanics to a program can help to achieve these engagement goals by making the program fun, sometimes even addicting – and the effect it has on a brand can be priceless.

NRF Round Up: Insights on Retail, Technology, Loyalty and More – COLLOQUY

This year’s NRF Big Show brought together 33,000 business professionals seeking to improve the retail customer experience. These 10 articles from COLLOQUY reporter Lisa Biank Fasig offer insights on retail, technology, loyalty and more from the brightest minds in the industry.

5 Effective (And Cost Efficient) Ways to Reward Loyal Customers – Business 2 Community

Rewarding customers for their continuing loyalty doesn’t have to cost an arm and a leg. Even if your business doesn’t offer a formal customer loyalty program, there are still cost-efficient ways to show them you appreciate their allegiance.

Shopping for Better Data – Forbes

Forbes contributor Andy Ellwood believes that 2015 will be a year of change for shoppers. Emerging technologies seek to engage with consumers in different ways, and this presents an opportunity for retailers to leverage data sets they may have not had access to before.

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