January 14: Loyalty Links & Likes

Screen shot 2012-06-20 at 9.38.29 AMThree Customer Loyalty Lessons From Coffee Companies: Only One is Good – Forbes

Forbes contributor Roger Dooley explains how some loyalty marketing initiatives from coffee companies Starbucks, Keurig and Nespresso are brilliant, while some leave a bitter taste in the consumer’s mouth.

8 Reasons Why Loyalty Programs are Imperative for Marketers – Marketing Land

Loyalty programs are more widespread and ubiquitous than ever. Marketing Land offers eight reasons why loyalty programs are so important – in the case that any holdouts still aren’t convinced.

The Year in Review: Top Retail Stories of 2014 – COLLOQUY

This special report from COLLOQUY takes a look back at the top loyalty marketing stories from the retail industry over the past year. These articles, breaking news stories, infographics and interviews helped to define the industry in 2014.

5 Ways to Strengthen Customer Loyalty – Business 2 Community

Every business knows the basics of getting return customers – offer consistently high quality products, services and experiences. There are other ways, however, to build a brand and increase sales, both online and off. This article offers five tips to deepen customer loyalty.

CIOs Must Sharpen Customer Experience Strategy – CIO Insight

In the age of smartphones and the connected customer, it’s becoming much more important for the chief information officer to be involved in determining a company’s customer experience strategy. Companies now have the opportunity to receive continuous customer feedback from numerous channels, and the IT infrastructure must be in place for them to capture it.

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