December 10: Loyalty Links & Likes

Loyalty Links & LikesMobile Is Shaking Up Traditional Loyalty Marketing ProgramsAdAge

The dawn of the smartphone has shaken up the traditional loyalty program model. This article offers three core tenets for marketers who want to get ahead of the pack.

Make Me An Offer I Can’t Refuse: Smart Use of Customer DataForbes

The willingness of consumers to give up their personal data implies that they have a certain level of trust in the companies to which they relinquish it. That means that companies have to put the data to use intelligently or their reputations will suffer.

Three Tips to Prevent Reward Point FraudCOLLOQUY
More and more stories are popping up in the news lately of cyber attacks against rewards programs. Hackers are looking to gain access to personal accounts and redeem rewards for personal gain. Here are three tips to prevent reward point fraud in your program.

The 6 Things Everyone Needs to Know About the Big Data EconomySmart Data Collective

According to industry experts, 90% of the data available today was created within the last two years. The speed in which the volume of data is growing means that the big data economy must scale up. Here are six important things to know to prepare for the future.

Two Major Threats To Superior Customer ExperienceBusiness 2 Community

There has been a renewed focus on the customer experience as of late. Companies see the merit in engaging existing customers and increasing customer satisfaction while simultaneously improving brand reputation. However, companies must be aware of the difficulty of defining financial goals with customer experience initiatives.

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