October 16: Loyalty Links & Likes

Screen shot 2012-06-20 at 9.38.29 AMApple Pay’s Impact on Restaurant Loyalty Marketing – QSRweb

Long-term customer retention is difficult for restaurants, and estimates are that two-thirds do not have any kind of loyalty program at all. This piece examines the benefits mobile payments, specifically Apple Pay, can bring to the restaurant industry.

High-tech Options Replace the Lowly Loyalty Punch Card – The Globe and Mail

The days of the stamp card as the de facto currency of customer rewards programs are nearing their end. This article takes a look at some examples of programs designed to help Canadian small businesses create loyalty and engagement without expending the resources to create their own programs.

Gamification: Four Mistakes and Pitfalls to Avoid –  COLLOQUY

The seventh in an eight-part series by gamification expert Gabe Zichermann examines some common mistakes that loyalty marketers make when implementing a gamification strategy and how to avoid them.

Keys to Being Social: Loyalty – Business 2 Community

This article examines the human psychological basis for loyalty, what it looks like on a personal level and how it translates into a customer’s loyalty to a business.

Retailers: Why You Need Everyday Earners Not Just Occasional Shoppers – Biz Report

Some brands spend so much time working on acquiring new customers that they neglect to nurture relationships they have with their most loyal and frequent customers – who might spend more if they we’re engaged appropriately.

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