September 10: Loyalty Links & Likes

Screen shot 2012-06-20 at 9.38.29 AMCustomer Loyalty is Changing, and Your Marketing Plan Should Be Too – Tech Radar UK

Ecommerce has changed the way consumers shop, and a retailers’ online presence can make or break a customer relationship. This article details the necessary changes marketers should be making to compensate for this.

Six Ways to Build Customer Loyalty – Business 2 Community

Maintaining and improving customer relationships can assure more stable, consistent business results as opposed to focusing on new leads. Here’s six tips to help win customers’ loyalty.

Live it Up: Using Experiential Rewards to Re-ignite Member Engagement – COLLOQUY

New research shows that 54% of Americans are unhappy with loyalty program reward offerings. The report details what this mean for marketers, and how they can use this sobering knowledge to re-engaged lapsed customers.

Beacons and Big Data: A Powerful Pair for Retail – Umbel

The future of the customer experience lies in new technology. Advances in data collection and smartphone technology allow targeted communications by tracking customer movement in a retail environment.

Leveraging Loyalty Programs Without Breaking the Bank – The American Genius

This story provides clear evidence that loyalty programs are effective when executed correctly, even when budgets are tight.

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