August 20: Loyalty Links & Likes

Screen shot 2012-06-20 at 9.38.29 AMThe Keys To Exceptional Customer Experience From Visionary CMO’s of Travel – Forbes

Three travel industry executives share their thoughts on using customer strategy to create loyalty, engaging the Millennial Generation, utilizing data, and preparing for the future.

Marketers: Ditch The Plastic Loyalty Cards – Marketing Land

Marketers need to win the battle when consumers choose between purchasing online and buying in-store, but brand offerings must be accessible to their core audience at all times across multiple touch points and devices.

Reuniting: How JetBlue, Fifth Third Bank, Hertz and others Re-Engage Lapsed Loyalty Members – COLLOQUY

A brand has less than a 50% chance of retaining a new loyalty member once he or she enrolls with the program. This article shares some tips on how to re-engage from major players across industries.

Seven Game-Changing Marketing Trends to Engage Customers, Build Your Brand – Business 2 Community

This article details seven game-changing trends which address key customer needs and expectations you need to consider as you reevaluate your marketing strategies.

Embracing Big Data, Technology and Omni-Channel Operations to Enhance the Customer Experience – Retail Customer Experience

The way a retailer embraces the roles of big data and technology, and their ability to create an omni-channel platform, may determine whether they will ultimately succeed or fail.

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