July 2: Loyalty Links & Likes

Screen shot 2012-06-20 at 9.38.29 AM1. How Brands Can Build Love and Loyalty – Marketing Week UK

Service, ease of doing business and the number of touchpoints involved can all combine to encourage people to stick with, or switch from, a brand creating several challenges for senior marketers.

2. Big Data: A New Type Of Marketing ROI – Business 2 Community

To some extent, the biggest opportunity for many businesses large and small is to use big data to solidify the three areas of the marketing mix that comprise marketing and social media ROI.

3. Being All Things to All 35 Million Players: ‘FIFA’ Gets Personal With Gamification – COLLOQUY

The maker of one of the most popular video games in the world hopes to build a loyal audience through a gamified website.

4. Surprise, Delight… Then What? Five Tips to Keep the Customer Experience Momentum Going – Marketing Profs

The customer experience must be more than an occasional highlight. A good relationship with your customer base really boils down to day-in, day-out engagement.

5. The Booking Battle: OTAs Break Into the Loyalty Market – Huffington Post

Facing steep competition from fellow booking websites, online travel agencies have been experimenting with travel rewards as a means of incentivizing consumer loyalty — at the expense of straining relationships with the hotels with which they partner.


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