June 25: Loyalty Links & Likes

Screen shot 2012-06-20 at 9.38.29 AMYou Can’t Buy Customer Loyalty, You Need to Build It – Business 2 Community           

Many companies think of loyalty as repeat sales, often achieved through discounts. But when discounts dry up, so does the loyalty, even if the customer base doesn’t immediately evaporate. Here’s how organizations can protect themselves.

Technology That Makes Every Shopper Experience Feel Local Shopper Technology Institute 

Most retailers are operating under the assumption that there is still a sharp line between local businesses and global or web-based enterprise, but consumers have abandoned that perspective.

The Gamification of Loyalty: An Eight-Part Series – COLLOQUY

The fifth in an eight-part series by gamification expert Gabe Zichermann examines how loyalty marketers can integrate gamification strategies to increase engagement.

Keep Customers Coming Back with Improved CRM – CMSWire

Companies that fail to nurture and retain current customers ultimately fail as a brand. Good CRM programs help companies attract customers, learn their preferences and shape brand initiatives.

What Kind Of Customer Experience Are Millennials (Gen-Y) Looking For? – Forbes

Millenials are the biggest generation in history, according to this story. What kind of customer service, environment and experience will encourage them to return again and again to a business?

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