June 18: Loyalty Links & Likes

Screen shot 2012-06-20 at 9.38.29 AM1. Top 6 Most Common Loyalty Mistakes Marketers Make – Business 2 Community

Loyalty programs can deliver big benefits to a brand as well as its customers. But loyalty programs are complex and can fail when not executed properly.2.

2. Avoiding Traveler Drift: Using Promotions to Maintain a Competitive Edge – COLLOQUY

Reward programs are at their most effective when used to capture business that would otherwise be lost to competition.

3. Putting In Place First Class International Customer Experiences – Retail Week

Having a successful multi-cultural customer experience management program can set retailers on the road to international business success.

4. Marketers: Embrace the Extended Customer Lifecycle – CMSwire

With the social and economic changes driven by digital technology, marketing has a much larger and more complex role, extending throughout the duration of customers’ interactions with a brand.

5. Keeping Up With Consumers: Shoppers Shop for That Unique Experience – Huffington Post

Do you really know who your customers are? What do they look like, and where do they live? Are you using personal stories to shape marketing efforts?

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