March 5: Loyalty Links & Likes

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Here are a few loyalty links that caught my eye this week.

1. Grocery, Quick Service Chains Provide the Best Customer Experience – SmartBrief Food

Learn why supermarkets and quick service chains deliver when it comes to customer experience.

2. Which Membership Pays Off Faster: AAA or Amazon? – CNBC

What should consumers take into consideration when committing to annual memberships? See if the benefits represent real savings and how long it will take to reach the break-even point.

3. Delta’s Rewards Shift Puts Price on Messaging – COLLOQUY

How Delta devised a communication strategy to announce major changes to the SkyMiles frequent flyer program.

4. Sports and Loyalty Marketing Help Papa John’s Bring in the Dough – Chief Marketer

A spotlight on how a pizza chain has aligned mobile, social and traditional marketing channels to better target its core customers.

5. Talking Shop: Kroger Mobile Leadership Takes Loyalty to New Level – Just-Food

How U.S. grocer Kroger plans to leverage digital marketing to bridge the gap between online engagement and in-store purchases.


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