February 26: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. How b.good Blends Loyalty With Love – Huffington Post

A Boston-based restaurant chain lets customers give rewards to family, friends and deserving community members or groups.

2. Six Myths About Customer Loyalty Programs – Forbes

Two Harvard Business School professors explain why loyalty programs work and dispel major misconceptions.

3. Drug Store Loyalty Programs Bring High Front-End Sales – COLLOQUY

An infographic breaking down the three major drug store loyalty programs by size, sales and rewards.

4. Don’t Cross the ‘Creepy Line’ of Data Analytics – CIO Magazine

Some data management advice including best practices from Gartner research’s VP.

5. What a Train Conductor Taught All of Us About Customer Service – Entrepreneur

A good example of how to win back loyalty after a mistake

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