February 19: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. What to Do About a Disloyal Loyalty Program – The Huffington Post

One traveler’s unfortunate experience with an airline’s loyalty program is a lesson for companies.

2. Point Pooling: Lessons in Sharing from JetBlue, Citibank – COLLOQUY

Some companies are letting loyalty program members share points and customers are shopping more and spending more as a result.

3. Work That Experience: The Changing Face of Customer Loyalty – Big Hospitality

Customers are going extra lengths to get the best deal, making relationship building even more important.

4. Case Study: Restaurant Chain Uses Loyalty Data to Improve Customer Experience – Street Fight

A Colorado salad and sandwich chain is learning about sales trends in real-time with its rewards program.

5. Driving Customer Loyalty in a Commoditized Travel Industry – Forbes

Three tips for companies on how to offer more relevant customer experiences.

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