February 13: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. 7 Ways Crowdsourcing Can Boost Your Brand and Customer Loyalty – CIO

How companies have used the crowd to market products and win loyalty.

2. Loyalty Program Customers Send Mixed Messages Around Sharing Personal Data – CMO

A new report out of Australia reveals that loyalty program members will shop more often and spend more if they have the option of sharing their rewards.

3. CVS Tobacco Decision A Lesson in Filtering Loyalty Programs – COLLOQUY

How the convenience store’s end to tobacco sales will affect loyalty customers.

4. Twilight of the Brands – The New Yorker

Story provides a glimpse into the evolution of brand loyalty.

5. The World’s Top 10 Most Innovative Companies in Big Data – Fast Company

The news outlet ranks companies and offers example of their industry-leading data use.

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