January 22: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. From CPG Wish to In-Store Sales Delivery: Connecting with Consumers and Shoppers to Create Loyalty – Business 2 Community

How loyalty programs can help CPGs compete with private label store brands.

2. For Loblaw, LoyaltyOne, Personalization Means Double-Digit Results – COLLOQUY

The fully digital PC Plus loyalty program has brought big results for the supermarket merchant, here’s how.

3. Creating Customer Loyalty, One Employee At a Time, Generates Competitive Advantage – The Gazette

It’s no secret that exceptional customer service can win loyalty; this story focuses on why companies should focus on their employees to build loyalty.

4. How Brands’ Virtual Currencies Encourage Customer Loyalty – The Guardian

Virtual currency such as Amazon Coins makes it easier and more affordable for customers to shop via certain channels. This story discusses its viability for the future.

5. 5 Lessons on Loyalty from Dearly Departed Chicago Businesses – Chicago Tribune

Some loyalty takeaways for businesses from companies that have closed their doors.

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