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- December 18th, 2013
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December 18: Loyalty Links & Likes
Here are a few loyalty links that caught my eye this week.
1. The Year in Review: A 2013 Timeline of Loyalty Marketing – COLLOQUY
Ten of the biggest loyalty industry news stories from the past year.
2. News Byte: Order and Ship Emails Are Top Loyalty Recruiters – Direct Marketing News
Recent research reveals that order confirmation emails are highly successful in getting customers to join loyalty programs.
3. The Blind Spot in Customer Loyalty Surveys – The Globe and Mail
The story shares some approaches to measuring customer loyalty.
4. Caesars, Starwood Hotels Link Loyalty Programs to Lure Consumers – Bloomberg BusinessWeek
The entertainment giants have joined forces to let their loyalty members earn points with both programs.
5. The LEGO, Apple, Nordstrom Expert Path to Customer Loyalty – Forbes
How some big name brands are winning big in customer loyalty.