December 18: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week.

1. The Year in Review: A 2013 Timeline of Loyalty Marketing – COLLOQUY

Ten of the biggest loyalty industry news stories from the past year.

2. News Byte: Order and Ship Emails Are Top Loyalty Recruiters – Direct Marketing News

Recent research reveals that order confirmation emails are highly successful in getting customers to join loyalty programs.

3. The Blind Spot in Customer Loyalty Surveys – The Globe and Mail

The story shares some approaches to measuring customer loyalty.

4. Caesars, Starwood Hotels Link Loyalty Programs to Lure Consumers – Bloomberg BusinessWeek

The entertainment giants have joined forces to let their loyalty members earn points with both programs.

5. The LEGO, Apple, Nordstrom Expert Path to Customer Loyalty – Forbes

How some big name brands are winning big in customer loyalty.

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