November 6: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Seniors on the Go: United Devalues Miles – Chicago Tribune

United Airlines has changed its redemption rates, upping the number of points needed to redeem certain benefits.

2. Loyalty Leaders Tell All – COLLOQUY

Industry execs from FedEx, Wyndham Hotel Group and eBay speak about connecting with customers in ways that are relevant, timely and lasting.

3. Late to the Loyalty Game, Walgreens Pushes the Envelope – AdAge

The drug store chain reportedly already has 85 million members in its Balance Rewards program, this story shares how it’s capitalizing on customer data with the help of Epsilon.

4. In JetBlue Loyalty Program, Families Can Share Points – The New York Times

Story offers more insight into the airlines’ decision to allow point pooling among members.

5. Shoppers’ Faces to be Scanned in Advertising Push at Tesco Petrol Stations Across the UK – The Telegraph

The grocery is installing technology that collects customers data by scanning shoppers’ faces – the information is then sent in real-time to advertisers.

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