November 27: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Celebrity Cruises Overhauls Loyalty Program – USA Today

The cruise line has upgraded its program to cater to those who spend the most.

2. The Data Behind the Turkey: How Black Thursday is Gobbling Sales – COLLOQUY

Why many retailers have decided to open their doors on Thanksgiving and what the data is telling them.

3. Two Easy Ways to Earn Customer Loyalty and Referrals – The Globe and Mail

The author provides two tips for small businesses looking to build loyalty: stay local and focus on the right products.

4. What Starbucks Gets About Loyalty – U.S. News & World Report

How the coffee chain uses gamification to engage its rewards program members and lessons other companies can learn.

5. Frequent-flier Miles Not Always Transferable After Death – Toronto Star

A recent COLLOQUY report reveals company policies for bequeathing loyalty program points after a customer dies.

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