November 20: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Lancome’s Loyalty Program Provides a Foundation of Data – Direct Marketing News

A Q&A with the cosmetics retailer about how it uses data collected from its online rewards program.

2. Loyalty’s Seamless Role in Omnichannel Success? – COLLOQUY

Macy’s, U.S. Bank and Delta Air Lines share strategies for maximizing loyalty through omnichannel.

3. Create True Customer Loyalty: 10 Rules – Inc.

Some customer loyalty advice from the author of The Relationship Edge in Business.

4. The Window to Win or Lose Brand Loyalty? 76 Seconds – Retail Customer Experience

Story shares results of a global study that examined trends in online behavior and consumer expectations.

5. Delta, Hilton HHonors and the Missing Loyalty Points – Chicago Tribune

A prolific travel reporter helps elderly couple get back their points and underscores the importance of reading loyalty program point transfer policies

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