October 16: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. When Mouse Type Causes and Uproar: Four Steps to Preventing Disloyalty – COLLOQUY

Why it’s important for loyalty marketers to get the fine print right with their loyalty programs.

2. JetBlue to Let Families Pool Loyalty Points –

The airline has added a new feature to its loyalty program that lets members create groups to earn and share points.

3. Tea and Cake All Round As John Lewis Enters the Loyalty Card Market with ‘My John Lewis’ – The Telegraph

The UK retailer has launched a loyalty program that rewards customers with free tea and cake every month, among other things.

4. Millennial Travelers Spend More, Complain More – USA Today

A recent study has revealed the travel habits and loyalty program affinity of those between the ages of 18 and 30.

5. How Loyalty Cards Could Help Make Us a Healthier Country – Herald Scotland

The Scottish government is considering using grocery store loyalty card information to create health policies.

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