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- October 16th, 2013
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October 16: Loyalty Links & Likes
Here are a few loyalty links that caught my eye this week.
1. When Mouse Type Causes and Uproar: Four Steps to Preventing Disloyalty – COLLOQUY
Why it’s important for loyalty marketers to get the fine print right with their loyalty programs.
2. JetBlue to Let Families Pool Loyalty Points – NBCNews.com
The airline has added a new feature to its loyalty program that lets members create groups to earn and share points.
3. Tea and Cake All Round As John Lewis Enters the Loyalty Card Market with ‘My John Lewis’ – The Telegraph
The UK retailer has launched a loyalty program that rewards customers with free tea and cake every month, among other things.
4. Millennial Travelers Spend More, Complain More – USA Today
A recent study has revealed the travel habits and loyalty program affinity of those between the ages of 18 and 30.
5. How Loyalty Cards Could Help Make Us a Healthier Country – Herald Scotland
The Scottish government is considering using grocery store loyalty card information to create health policies.
