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- September 18th, 2013
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September 18: Loyalty Links & Likes
Here are a few loyalty links that caught my eye this week.
1. Loyalty to Your Bank Could Cost You Money – TIME
Survey results indicate that customers may be loyal to a fault when it comes to where they bank.
2. Is Socialization the Secret to Customer Loyalty? – Fox Business
The story shares findings of a study investigating the connection between community engagement and retailer ROI.
3. Earning Points When Programs Fade Away – COLLOQUY
Steps companies should consider when terminating loyalty programs.
4. Hard and Soft Benefits: How Loyalty Marketers Can Create the Ideal Blend – Total Customer
Take a page from Canada’s largest bookstore chain. Indigo Books & Music gives its customers a unique blend of benefits.
5. New Generation of Business: Connecting Employee Loyalty with Customer Loyalty – LinkedIn Today
New research reveals relation between loyal customers and employees.
