September 18: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Loyalty to Your Bank Could Cost You Money – TIME

Survey results indicate that customers may be loyal to a fault when it comes to where they bank.

2. Is Socialization the Secret to Customer Loyalty? – Fox Business

The story shares findings of a study investigating the connection between community engagement and retailer ROI.

3. Earning Points When Programs Fade Away COLLOQUY

Steps companies should consider when terminating loyalty programs.

4. Hard and Soft Benefits: How Loyalty Marketers Can Create the Ideal Blend – Total Customer

Take a page from Canada’s largest bookstore chain. Indigo Books & Music gives its customers a unique blend of benefits.

5. New Generation of Business: Connecting Employee Loyalty with Customer Loyalty – LinkedIn Today

New research reveals relation between loyal customers and employees.

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