August 7: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Dunkin’s Decision to Sweeten Loyalty Program Can Keep Company Competitive — COLLOQUY

The donut and coffee chain has plans to roll out its enhanced program later this year. This story explains the competitive pressure Dunkin’ faces.

2. AwardWallet Adds Back Tracking of American Airlines AAdvantage Miles — The Points Guy

American Airlines is partnering with AwardWallet to let rewards members manage miles and other loyalty program memberships in one place.

3. 15 Tips for Improving Customer Loyalty — Entrepreneur

Marketing experts offer advice to businesses looking to enhance customer loyalty.

4. How SMS Text Messaging Retains Customers & Drives Loyalty — Huffington Post

How mobile marketing can help businesses tailor messages to specific customers, affordably.

5. Surprising Facts About Customer Loyalty Marketing — MarketingProfs

An infographic that emphasizes the importance of marketing to most loyal customers.

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