July 31: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Kellogg Cracks the Code on Loyalty — AdAge

How Kellogg’s Family Rewards is tracking 2.5 billion packages and what it means for customers.

2. Rite Aid Offers Extra Goodies to Customers 65 and Up — The New York Times

The drug store chain has launched a new loyalty program targeting its senior customers.

3. United and Marriott: Giving the Customer Experience Wings Through Shared Data — COLLOQUY

A Q&A with United Airlines’ vice president of loyalty about the RewardsPlus program by Marriott and United Airlines.

4. Canned Goods–Not Canned Prices With Personalized Pricing — Canadian Grocer

The story reveals how grocers can implement a personalized pricing strategy by capitalizing on customer data.

5. 10 Ways to Use Big Data to Get to Know Your Customers Better — Wired

How companies can use customer data to improve customer experience and gain a competitive edge.

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