July 24: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Beyond Loyalty: Why Retailers Track Your Every Purchase — The Globe and Mail

The reporter delves into customer data and what it means for Loblaw’s acquisition of Shoppers Drug Mart Corp.

2. Building Customer Loyalty the Hard (And Only) Way — Forbes

Four elements to building a satisfactory customer experience.

3. SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform — ClickZ

A Hong Kong start-up has created a platform that helps businesses acquire, retain and communicate with customers.

4. Time to Reward: How Long it Will Take to Get that Flight (or Toaster) — COLLOQUY

A recent report examines which loyalty programs reward participants fastest.

5. Which Travel Rewards Program Is Right For You? — Huffington Post

Story shares U.S. News Travel rankings of frequent flyer and hotel loyalty programs and offers tips to selecting the right rewards program.

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