July 10: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. 6 Reasons to Opt for Card-Linked Loyalty Programs — Street Fight Magazine

Why loyalty providers should consider connecting their programs to customers’ credit, debit cards.

2. Where Do Customer Loyalties Really Lie? — Retail Wire

Features numbers and insights from the 2013 COLLOQUY Loyalty Census.

3. Customer Rewards Benefit Retailers, Too — Star Herald

How retailers are relying on loyalty program data to boost their bottom line.

4. Rogers First Rewards to Launch in Key Markets This Summer — COLLOQUY

Rogers Communications’ new loyalty program allows for point accrual, redemption.

5. Loyalty Cards Not Going Away — Boston Herald

Despite some retailers’ decisions to do away with their loyalty cards, a trend is unlikely.

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