June 27: Loyalty Links & Likes

Loyalty Links & LikesHere are a few loyalty links that caught my eye this week.

1. Read Books, Earn Points: A Publisher Unveils a Rewards Program — TIME

The Penguin Group (my book publisher) has adopted a rewards program to thank loyal customers.

2. Partnership Poker: Betting on loyalty program alliances — COLLOQUY

How brands leverage the power of partnerships to create engaging loyalty programs.

3. Customer loyalty gets just reward — Albany Times Union

A food co-op is expanding to cater to its loyal customers.

4. Convenience Store Loyalty on the Skids? —

Story features data from the 2013 COLLOQUY Loyalty Census and discusses how c-store loyalty program participation is on the decline.

5. Fast-Food Chains Miss Out on Sales as Customer Loyalty Lags — The Wall Street Journal

A recent study shows better customer service in restaurants can lead to higher sales growth.

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