June 12: Loyalty Links & Likes

media-uploadHere are a few loyalty links that caught my eye this week.

1. GM goal: Loyalty on the lift — Automotive News

General Motors is offering free maintenance for some of its newer models in the hopes of winning customer loyalty.

2. No-Fun Money: Enough Already With Tech Companies’ Currencies — Bloomberg Businessweek

Why company currencies mirror loyalty systems and how Amazon is trying to capitalize.

3. Cover Story: Are You a Social CRM Native — Target Marketing

The reporter explores the role social media plays in customer relationship management (CRM).

4. LOC Card to replace the need for store loyalty cards — Soapbox Cincinnati

A startup has created a universal loyalty card allowing customers to manage all loyalty program memberships in one place.

5. Amazon targets frequent shoppers with new Prime service — Reuters

The world’s largest online retailer is trying to attract more-frequent shoppers with new grocery delivery service AmazonFresh.

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