May 8: Loyalty Links & Likes

Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week.

1. How Enterprise Leaders Like Bill Marriott Create Customer Loyalty — Forbes

Loyalty building strategies from Marriott International, UPS and Coldwell Banker.

2. 10 Critical Actions for Enhancing Customer Loyalty: The Case of Travel Companies — MarketingProfs

The author claims that customer loyalty has all but vanished in the travel industry and he offers tips to recovering it.

3. Infographic: Mobile Banking Critical to Customer Loyalty — MobileMarketingWatch

The story shares results of an online study showing mobile banking’s effect on customer loyalty.

4. Small Businesses Outsource Loyalty Cards to App Makers — The Denver Post

Customer loyalty cards are shifting from the wallet to the smartphone and small businesses are embracing the trend.

5. Loblaw Debuts Digital Loyalty App as Grocery Retail War Heats Up — Financial Post

Canada’s largest grocer has launched a loyalty card to boost same-store sales growth.

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